Dr. Jonathan Chapman said, "You can't change the world physical, you can change the people think about the world." We have to imrpove the sustainability. It's fact: Good design is good for all. We can't design the materials come from "waste". Waste is a symptom of a failed relationship. We should look to design in terms of its ability to improve the end of product and people's lives.
Tim Brown, the CEO and president of IDEO, notes," Thinking like a designer can transform the way you develop products, service, processes-and even strategy." We may said design is approach to problem-solving. However, it's not meant design is always thinking about change, moreover, it is related to behavior, psychology, and human beings. It's not only the business issue, but also a moral issue. Designers have the responsibility to minimize the impact on the environment from the design perspective.
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